Consulting Built on Curiosity, Not Playbooks

20+ years of transformation leadership, coaching, and mentoring success

Clients span Fortune 50 corporations to mid-sized enterprises across multiple continents

Better Leaders. Better Execution. Better Results.

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Our Mission

Learn More About BetterGround's Services

Our Partnership Approach

We listen first. Every leader, team, and business has a unique story. We uncover yours before offering solutions.

We co-create. We don’t present a solution in search of a problem — we partner with you to build what actually works.

We adapt. Sometimes the challenge calls for rigorous quantitative analysis; other times it requires leaning into behavioral insights, conflict resolution, and cultural alignment. We bring both skill sets.

We roll up our sleeves. We’ve worn hard hats in paper mills, suits in boardrooms, and chef coats at nonprofit fundraisers. Whatever the environment, we’re present and committed.

Proven results in healthcare, energy, retail, hospitality, industrial manufacturing, nonprofit, and public sectors

MBA – UVA Darden | Certified Change Management Practitioner (CCMP)

Delivering Results That Last

At BetterGround Advisory, we approach consulting work differently. We ask questions, actively listen across stakeholders, and follow through on commitments to build genuine trust. When we don't know something or make mistakes, we say so, and use those moments for open dialogue and deeper learning. Our approach is hands-on, aligning people, processes, and strategy to achieve sustainable results.

Our experience includes working with Fortune 50 executives, public sector leaders, industrial manufacturing companies, and other high-growth businesses. We've guided organizations and teams through their most critical transformations — from restructuring and M&A to enterprise-wide cultural change. Importantly, this diverse experience helps to deliver unique solutions and measurable outcomes: stronger employee engagement, higher customer satisfaction, improved top and bottom-line financial results, and consistent day-to-day execution.

Let's Talk About Your Goals

Our Expertise

Strategic Execution

Optimize performance, redesign operating models and go to market approaches, and accelerate growth

Leadership & Coaching Services

Personalized workshops and 1:1 coaching sessions to work through stressful environments, build resilience and high-performing teams, and align culture with strategy

Business Transformation

Comprehensive solutions for effective change management and sustainable growth in M&A, restructuring, and high growth environments

Strengthen trust with boards, public officials, and key partners through strategic communications

Governance & Stakeholder Engagement

Other firms use playbooks...at BetterGround we start with curiosity to identify hidden challenges you face and untapped potential within your organizational capabilities. After the objectives are agreed upon, we pull from diverse experiences and best-in-class tools to provide clients solutions tailored to their needs. And if it makes you feel better, we have some pretty good playbooks from previous success stories — we are glad to share when needed!

Leadership in Transition: New CEOs, succession planning, or leadership teams navigating major organizational change

Strategy-Execution Gaps: Companies with solid strategies that struggle with implementation, cross-functional alignment, or cultural adoption

Performance Under Pressure: Organizations facing activist investors, industry disruption, regulatory challenges, or competitive threats requiring both strategic pivots and leadership transformation

"Colin didn't just deliver recommendations. He worked with us to develop solutions that fit our culture and capabilities."

Senior Leader, global energy company

“Great session. Provided great practice tools/tactics we used all week. Right balance of theory/practice.”

Senior Leader, custom workshop participant

“Colin brought real world experience, relevant examples, was informed and a good listener . The sessions he facilitated were great and got us ready the challenges ahead.”

CHRO, Fortune 500 company

Let's Talk About Your Transformation Goals

Every organization faces unique challenges — from growth and scale issues to outside pressure and industry disruption. BetterGround Advisory helps you solidify the foundations that deliver exceptional results through aligning your people and processes behind a shared vision of success.