Where Leadership Meets Strategy. Where Strategy Meets Results.

At BetterGround Advisory, we believe better businesses start with better leaders. In practice, that means partnering with leaders to navigate their most critical decisions. We help sharpen strategy and go-to-market plans after an acquisition; turn around struggling projects where targets, morale, and retention are at risk; guide organizations through transformation and change that sticks — not another “flavor of the month” program. Along the way, we ensure that the organizations we work with have the clarity and capabilities needed to deliver superior results. To some, that may sound audacious. For us, it supports our core values of leaving people, and the planet, better than we found them.

What Makes BetterGround Different

A senior leader in Silicon Valley once told me:

"My CEO hired some consultants — they were the worst. They didn't listen. They assumed their playbook would work for my team but never took time to understand our business. We basically just threw out their work and kept doing what we had always done."

Sound familiar? Too many organizations have had this experience.

At BetterGround, we do things differently:

• We listen first. We ask questions to ensure we are going after the right problems. We will never offer solutions in search of a problem.

• We adapt. Sometimes the challenge calls for rigorous quantitative analysis. Other times it requires behavioral insights, conflict resolution, or cultural realignment. Often we need some combination of all these elements to be successful. We will adjust as needed.

• We roll up our sleeves. We've worn hard hats in paper mills, suits in boardrooms, and chef coats at nonprofit fundraisers. Whatever the environment, we are committed to doing the necessary work to achieve your most important goals.

Across all our engagements, we focus on the same core outcome: enabling leaders and teams to achieve sustainable growth, align behind a shared vision of success, and continually improve day-to-day execution. Our approach is about partnership and delivering measurable results.

Our Services

Our clients typically fall into three categories:

Leadership in Transition: New CEOs, succession planning, or leadership teams navigating major organizational change

Strategy-Execution Gaps: Companies with solid strategies that struggle with implementation, cross-functional alignment, or cultural adoption

Performance Under Pressure: Organizations facing activist investors, industry disruption, regulatory challenges, or competitive threats requiring both strategic pivots and leadership transformation

Our clients span Fortune 50 corporations to mid-sized enterprises across multiple continents. In every case, our success is inseparable from theirs.

Why This Work Matters

Better leaders create thriving businesses. When businesses thrive, communities benefit. BetterGround exists to ensure companies and their leaders have strong foundations that can evolve with changing market demands and stakeholder expectations.

We don't pretend to have all the answers. Instead, we bring humility, curiosity, and proven experience across strategy, leadership, and organizational change. Together, we dig beneath the surface, explore new possibilities, and create solutions that last.

Ready to explore how BetterGround can help your organization? Let's start with a conversation about your most pressing leadership and strategy challenges.