About BetterGround Advisory

The journey to building BetterGround Advisory started with a simple question to a senior leader from Silicon Valley. "What has your experience been like when working with consultants?", I asked.

"My CEO hired some consultants — they were the worst. They didn't listen. They assumed their playbook would work for my team but never took time to understand our business. We basically just threw out their work and kept doing what we had always done."

Sound familiar? I've heard this story too many times from leaders who sought meaningful outside counsel but got cookie-cutter solutions instead.

At BetterGround Advisory, we approach consulting work differently. We ask questions, actively listen across stakeholders, and follow through on commitments to build genuine trust. When we don't know something or make mistakes, we say so, and use those moments for open dialogue and deeper learning. Our approach is hands-on, aligning people, processes, and strategy to achieve sustainable results.

The difference is in our commitment to partnership over process. While other consultants arrive with predetermined solutions, we believe the best outcomes emerge when your team's deep institutional knowledge is leveraged along side our external expertise. Every engagement begins with understanding your unique context, challenges, and aspirations.

From there, we build customized approaches that respect your people and culture while driving meaningful transformation. Our success is measured not by the elegance of our presentations, but by the lasting impact on your organization's performance and your people's experience.

Ready to experience consulting done differently? Let's have a conversation about what's keeping you up at night and explore how BetterGround Advisory can help you achieve breakthrough results that stick.

Explore Working with BetterGround

Our Mission

Better Leaders. Better Execution. Better Results.

Frequently Asked Questions

What services do you provide?

We offer consulting and coaching services to enhance strategy and decision-making while delivering transformation specific to your organization's needs.

What industries do you serve?

We work across healthcare, energy, retail, manufacturing, nonprofit, and public sectors.

What qualifications do you have?

We bring real world experience from working in and with organizations on multiple continents and in a variety of industries. Our credentials include an MBA from UVA Darden and CCMP certification in change management from Prosci.

What can I expect from working with BetterGround Advisory?

We listen first. Every leader, team, and business has a unique story. We uncover yours before offering solutions.
We co-create. We don’t present a solution in search of a problem — we partner with you to build what actually works.
We adapt. Sometimes the challenge calls for rigorous quantitative analysis. Other times it requires leaning into behavioral insights, conflict resolution, and cultural alignment. We bring both skill sets.
We roll up our sleeves. We’ve worn hard hats in paper mills, suits in boardrooms, and chef coats at nonprofit fundraisers. Whatever the environment, we’re present and committed.

To simplify: You can expect results — and to have some fun along the way.